Semester 2, Week 1 & 2

The first two weeks I’ve been generally brainstorming and getting to grips with briefs for D&AD (8 weeks) and YCN (4 weeks) For D&AD, I’ve been exploring shop window design while also experimenting with different illustrative approaches. For YCN I’ve been researching the countries I have chosen for my four bottle labels.

For D&AD I’ve decided to portray the story of Demeter, Persephone and Hades for the autumnal theme and I’m now in the process of figuring out how I’m going to portray this in the context of a shop window. I got some feedback from my tutors and peers about alternate approaches. They said they liked the photo montage approach so I am using this as a constant in my work.

For YCN, I started out using animals to symbolise the countries but I quickly realised this might cause confusion (Persian/African Leopards or Indian/African elephants for example) so I have decided to use people.I have done one final draft so far of an Iranian woman, I plan to do one more of a woman, and then two more of men to keep the gender representation equal. I may draw a mother and child for one and an elderly person for another as Malaria causes the highest mortality rates in children under 5 and the elderly when left untreated.

 

iranian woman edited

I also started working on a personal mark that I can apply to my website, CV, business cards etc. when the time comes. I decided to use my signature as an artists’ signature should be their personal mark on anything (think about Paul Rand!) and I chose the watercolour because I’m keen on using digital watercolour brushes in my work.

 

Cover Photo Signature

That’s all for now, I’ll be posting some inspirations as I go, until next week!

Sarah

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